WE’RE NOT JUST BUILDING A BRAND
10% of all profit is dedicated to Seva
Seva is more than a duty
it’s our DNA
In Sikh culture, Seva is selfless service—giving back without the expectation of anything in return. Drekn was born from the streets, but its heart belongs to the community. We believe that if our community doesn't rise with us, we aren't really winning.
10% FOR THE CULTURE
10% Split
Every piece you rock fuels the mission. After we cover our production and operating costs, 10% of the final profit goes directly into our Seva fund. This isn't a seasonal 'flex'—it’s a permanent commitment to the roots that raised us.
DIRECT IMPACT
Our Pillars
Direct-to-Need Support: We believe in cutting out the middleman. A portion of our Seva fund is sent via direct deposit to the bank accounts of families and individuals facing immediate hardship, ensuring they get the help they need, when they need it.
The Heavy Lifters (NGOs): We stand with the organizations that have been doing the work for decades. We funnel support to trusted names like Khalsa Aid and Pingalwara to assist with large-scale humanitarian relief and long-term care for the vulnerable.
Fueling the Langar: The community kitchen never stops, and neither do we. We provide essential groceries and supplies to local Gurdwaras in the GTA and across Punjab to ensure the tradition of free, communal meals stays strong for everyone.
